Client Development Strategy
Helping law firms identify where meaningful growth exists within their client base and turn that opportunity into a practical client development approach.
Meet Eve
About Eve
Hi, I'm Eve Starks, a strategy professional with extensive experience helping law firms strengthen client relationships, sharpen their market position, and drive sustainable growth. Throughout my career at Thomson Reuters, I have worked closely with leadership teams from leading law firms across the globe to translate insights into confident decisions.
My expertise sits at the intersection of research, strategy, and client engagement. I have designed and led client listening programmes, developed thought leadership and market intelligence initiatives, facilitated executive discussions, and advised firms on how to deepen client relationships and differentiate themselves in an increasingly competitive market.
Alongside my work in the legal sector, I hold a Master's degree in Environment, Politics & Development. Whether supporting senior leadership teams, facilitating strategic conversations, or helping organisations better understand their clients and markets, I am passionate about turning complex challenges into practical, actionable solutions.
Areas of expertise
Where Eve brings experience
Client Listening & Intelligence
Turning client feedback, research and market intelligence into a clearer understanding of what clients need and what the firm should do next.
Client Teams & Relationship Growth
Helping firms build client teams around a shared understanding of the client, so relationships can develop beyond individual matters and individual partners.
Engagement & Implementation
Working out what will help people engage with an idea and turning sensible recommendations into something that can actually happen inside a law firm.
Career
Eve's journey into client development
2026 – Present
peakleap
Senior Consultant, Client Development
At peakleap, Eve brings her experience in client development into her work with firms and professionals. She is involved with the Accelerator and FITI, while also working with clients across the wider client development side of her role.
2019 – 2026
Thomson Reuters Institute
Senior Consultant, Advisory Services
- Client development
- Law firm strategy
- Client intelligence
- Strategy reviews
- Leadership teams
Before 2019
Acritas
Legal Market Research & Client Insight
- Legal market research
- Client insight
- International law firms
- Bespoke research
Public Affairs Consulting
Brussels
- Public affairs
- Stakeholder engagement
- Politics
Education
King's College London
Master's degree in Environment, Politics & Development, awarded with Distinction
2022 – 2024
Newcastle University
First Class degree in Politics and French
2015 – 2019
More from Eve
Read, listen and follow Eve's work
LinkedIn
Follow Eve on LinkedIn
Follow Eve for her latest thinking on client development, client relationships and working with law firms.
Articles, podcasts & speaking
Law Firms Aren't Focused Enough on Client-Led Growth
Eve's Pirical Pioneers session on client-led growth, relationship depth and account management.
Read the event recap →How can law firms turn existing relationships into sustainable revenue?
Eve and Justin Miller discuss how firms can identify existing client relationships with room to grow.
Listen to the episode →From good intention to tangible impact: Building client teams for the future
Eve looks at why a client team needs more than people working for the same client and what helps it work in practice.
Read the article →