Instructor: Gemma Francis
(71 min)

03:11        Intro

05:22        Lesson 1 - Why You Need a Business Development Plan

09:19        Lesson 2 - Market Analysis

10:03        Lesson 3 - Defining Your Target Audience and Niche

06:26        Lesson 4 - Understanding Your USPs and How to Capitalize on Them

08:56        Lesson 5 - Goal Setting–Part 1: Goals and Objectives

05:34        Lesson 5 - Goal Setting–Part 2: Choosing the Right Tactics and KPIs

05:07        Lesson 6 - What Business Development Can Look Like

07:54        Lesson 7 - The Art of Evaluation

06:44        Lesson 8 - Ensuring Success–Common Mistakes to Avoid and Top Tips

02:11        Outro

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