Instructor: Gemma Francis
(63 min)
03:16 Intro
07:31 Lesson 1 - What is a Business Case, Structure, and Key Components
11:32 Lesson 2 - Expectations and Benchmarks
06:55 Lesson 3 - Metrics and Financials
07:35 Lesson 4 - Market Context
08:30 Lesson 5 - Why You and Why Now?
09:01 Lesson 6 - Looking to the Future
06:46 Lesson 7 - Common Mistakes and Top Tips
01:39 Outro
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